E-mail Marketing

Email marketing is the use of email in marketing communications. In its broadest sense, the term covers every email you ever send to a customer, potential customer or the general public. In general, it's:

  • Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
  • Sending emails designed to encourage customer loyalty and enhance your relationship with your customer
  • Placing your marketing messages or advertisements in emails sent by other people
  • You can think of these three main forms of email marketing as the electronic equivalent of:

  • Direct mail
  • Sending a print newsletter
  • Placing advertisements in subscription magazines and newspapers
  • Email marketing is so popular because:

  • sending email is much cheaper than most other forms of communication
  • email lets you take your message to the people (unlike your website, where people have to come to your message)
  • email marketing has proven very successful when it's done right
  • Media Partners can design a custom marketing campaign to meet your Company's needs!